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Research papers

The use of sampling frames in industrial market research in the UK

This paper presents data from two surveys conducted in the Spring and the Autumn of 1972 plus three case histories. The Spring Survey studies the role of sampling in industrial market research in the U.K. as employed by the manufacturing and service...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Authors: D. Thicker, Andrew Robert McIntosh
January 1, 1973

Research papers

Some unusual sampling experiences in human systems problems

Sampling theory is well developed and well known. The most satisfactory methods are also simple. Unfortunately the theoretically sound and simple methods can seldom be applied in practice in sampling human population. It is often impossible to find...

Catalogue: The European Marketing Research Review 1966
Author: Leslie Wilkins
August 1, 1966

Research papers

Alternative approaches to industrial sampling problems

In this paper I want to discuss three methods of industrial sampling which can be used in some of the situations in which difficulties can arise. The conclusion I should like to draw from these examples of alternative sampling methods for industrial...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: JWP Cornish
January 1, 1973