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Research papers

Store loyalty, frequency of shopping and their determinants

With the increasing concern for customer satisfaction, loyalty has come increasingly into focus in marketing planning and marketing strategy. This also applies to retailing. However, as the present paper will show, in a retailing context, loyalty is...

Catalogue: Seminar 1997: The Changing Retail Scene
Authors: Flemming Hansen, Foul K. Faarup, Antje Christensen
Company: KANTAR TNS Malaysia
June 15, 1997