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Research papers

Market research in the service of purchasing

Although market research on the sales side cannot be regarded as a reflection of procurement market research, there are nevertheless many similarities. The buyer as market researcher can, in other words, obtain much inspiration from research into the...

Catalogue: The European Marketing Research Review 1971
Author: B. Schmidbauer
June 15, 1971
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Citation

Schmidbauer, B. (1971a, June 15). Market research in the service of purchasing. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/market-research-in-the-service-of-purchasing