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Research papers

Driving fragrance research through predictive modelling

This paper explores the unique challenges in sensory research of fragrances. A new approach to multivariate modeling is presented to explain what consumer qualities with respect to attitudes/beliefs, lifestyles, usage, and demographics and what...

Catalogue: ESOMAR Fragrance Research Conference 2005
Authors: David W. Ingersoll, David Lundahl, David Plaehn
May 15, 2005
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Citation

Ingersoll, Lundahl and Plaehn (2005a, May 15). Driving fragrance research through predictive modelling. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/driving-fragrance-research-through-predictive-modelling


Research papers

Building cross-cultural consumer insights of women's colognes with interactive multivariate statistical tools

This paper focuses on how a cross-cultural research program is used to better understand issues of fragrance and consumer insight. At Takasago, the voice of the consumer is integrated into the Creative Fragrance Development Cycle with perceptual maps...

Catalogue: ESOMAR Fragrance Research Conference 2003
Authors: Frank H. Winter, David W. Ingersoll
March 16, 2003
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Citation

Winter and Ingersoll (2003a, March 16). Building cross-cultural consumer insights of women's colognes with interactive multivariate statistical tools. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/building-cross-cultural-consumer-insights-of-women-s-colognes-with-interactive-multivariate-statistical-tools


Research papers

Perceptual maps of sensory analysis and consumer reactions

A Perceptual Map of quantitative fragrance profiles can provide the perfumer with a “snapshot” of the current olfactive market. To provide the perfumer with a stable platform to work with, the core to this approach is Quantitative Fragrance...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Author: David W. Ingersoll
Company: Givaudan
December 1, 1996
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Citation

Ingersoll, D. W. (1996a, December 01). Perceptual maps of sensory analysis and consumer reactions. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/perceptual-maps-of-sensory-analysis-and-consumer-reactions