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Research papers

Back to the fundamentals of media research

The present situation in media research shows changes on four main aspects: abundance of data and processing supplies speeding up of mutations and acceleration of trends dispersion of practices and explosion of rules and inter- penetration between...

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions
Author: Dina Raimondi
August 1, 1999

Research papers

Back to the fundamentals of media research

The present situation in media research shows changes on four main aspects: abundance of data and processing supplies, speeding up of mutations and acceleration of trends, dispersion of practices and explosion of rules, and inter-penetration between...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Author: Dina Raimondi
October 20, 1998

Research papers

Media research

The objectives for users of media research are to optimise, qualitatively and quantitatively, the transmission of the advertising message.

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Dina Raimondi
September 1, 1998

Research papers

Radio audience surveys in France in 1996

The year of 1996 was unbelievably rich in events for radio researchers in France. Not less than two panels were operated as well as the year long DAR audience survey. These events led to some confusion among market actors, as some radio stations were...

Catalogue: 2nd Radio Research Symposium
Author: Dina Raimondi
June 15, 1997

Research papers

New qualitative descriptors of magazines' potentiality to convey efficiently advertising messages

Magazines have a unique characteristic, which is an advantage that no other media can display : the particular link between a reader and "his" magazine : to read a magazine means more than just to be in contact with a media, it means a personal...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Author: Dina Raimondi
November 1, 1995