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Research papers

Publicity writ small

In 1959 , Prof. Behrens had already drawn attention to the long existing but still not fully recognised difference between field research and economic market research. Since then, this difference has become increasingly an integral part of the theory...

Catalogue: The European Marketing Research Review 1967
Author: E. W. Uherek
August 1, 1967
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Citation

Uherek, E. W. (1967a, August 01). Publicity writ small. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/publicity-writ-small