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Research papers

Introduction of the panel method into industrial market research (German)

GFM-Hamburg has introduced and tested the panel method in entirely different fields and segments of industry during the last years. The results led to deeper and original insights and aids for the thinking, drafting, planning, and acting of...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: J. E. Schwenzner
August 1, 1967
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Citation

Schwenzner, J. E. (1967a, August 01). Introduction of the panel method into industrial market research (German). ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/introduction-of-the-panel-method-into-industrial-market-research-german-


Research papers

Introduction of the panel method into industrial market research

GFM-Hamburg has introduced and tested the panel method in entirely different fields and segments of industry during the last years. The results led to deeper and original insights and aids for the thinking, drafting, planning, and acting of...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: J. E. Schwenzner
August 1, 1967
×

Citation

Schwenzner, J. E. (1967a, August 01). Introduction of the panel method into industrial market research. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/introduction-of-the-panel-method-into-industrial-market-research