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Research papers

Can we predict fragrance preferences from consumers' choice of colour?

A relationship between colour preference and fragrance, should one exist, might enable inferences to be drawn from information concerning the former about which types of perfume a consumer might be expected to wish to buy. This paper seeks to...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Authors: Vivien S. Wilton-Middlemass, David Rose
December 1, 1996
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Citation

Wilton-Middlemass and Rose (1996a, December 01). Can we predict fragrance preferences from consumers' choice of colour?. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/can-we-predict-fragrance-preferences-from-consumers-choice-of-colour-


Research papers

Bridging the language gap between consumer and flavour/fragrance developer and marketeer to improve product optimisation

This paper examines the shortcomings of traditional product testing techniques. Problem areas associated with using consumer information to direct product development are highlighted and some of the new product testing techniques now available to...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Vivien S. Wilton-Middlemass
June 15, 1989
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Citation

Wilton-Middlemass, V. S. (1989a, June 15). Bridging the language gap between consumer and flavour/fragrance developer and marketeer to improve product optimisation. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/bridging-the-language-gap-between-consumer-and-flavour-fragrance-developer-and-marketeer-to-improve-product-optimisation


Research papers

The sweet smell of success

The sense of smell can be used in strategic branding to create opportunities for the fragrance industry as a whole. This presentation demonstrates how, with a multi staged approach of combined sensory and consumer research techniques, this can be...

Catalogue: Fragrance 2009: The Trends Mistral
Author: Vivien S. Wilton-Middlemass
June 26, 2009
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Citation

Wilton-Middlemass, V. S. (2009a, June 26). The sweet smell of success. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/the-sweet-smell-of-success


Research papers

How research is used to bridge the gap between consumers and product developers in order to optimise products

The increasing opportunities for development of cross-border business and the growing requirement for the major international client companies to rationalise their brands across the world has put renewed demands on international market research...

Catalogue: Seminar 1993: Marketing And International Research
Author: Vivien S. Wilton-Middlemass
June 15, 1993
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Citation

Wilton-Middlemass, V. S. (1993a, June 15). How research is used to bridge the gap between consumers and product developers in order to optimise products. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/how-research-is-used-to-bridge-the-gap-between-consumers-and-product-developers-in-order-to-optimise-products