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Research papers

Concept testing of product design proposals

In product development, computer-aided design is already established as an effective tool for the generation, modification, analysis, simulation, and evaluation of a product design. The computer can also be regarded as an organizational platform on...

Catalogue: Seminar 1995: Successful Product Engineering
Author: Gerard Loosschilder
June 15, 1995
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Citation

Loosschilder, G. (1995a, June 15). Concept testing of product design proposals. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/concept-testing-of-product-design-proposals


Research papers

There's no need to re-invent the wheel

The paper comprises four sections. In the first section, a description is provided of a technique used over many years. It is holistic in its approach with proven validity and reliability in product areas where aesthetic rather than functional...

Catalogue: Seminar 1995: Successful Product Engineering
Author: William Arthur Dunning
June 15, 1995
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Citation

Dunning, W. A. (1995a, June 15). There's no need to re-invent the wheel. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/there-s-no-need-to-re-invent-the-wheel


Research papers

Engineering & anthropology: A winning combination

The Client company, a well established manufacturer of consumer durables in India was keen to manufacture and market a vacuum cleaner, specially tailored for the urban Indian household. This paper presents the developmental process, the lessons...

Catalogue: Seminar 1995: Successful Product Engineering
Authors: Deenaz Damania, C. K. Sharma, Mike Woodhall
June 15, 1995
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Citation

Damania, Sharma and Woodhall (1995a, June 15). Engineering & anthropology: A winning combination. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/engineering-anthropology-a-winning-combination


Research papers

It don't mean a thing if it ain't got that swing

This paper will present an overview of a two-year development programme involving the transfer of a new, revolutionary instant meal technology from Asia to Europe. The novelty of the technology meant the planners could initiate a classical research...

Catalogue: Seminar 1995: Successful Product Engineering
Author: Michael M. Roe
June 15, 1995
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Citation

Roe, M. M. (1995a, June 15). It don't mean a thing if it ain't got that swing. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/it-don-t-mean-a-thing-if-it-ain-t-got-that-swing


Research papers

The power of ideas

Two key "ideas" or messages: 1) Successful product engineering is a carefully balanced integration of PROCESSES, TOOLS AND PEOPLE. 2) MARKET RESEARCH MUST BE THOROUGHLY INTEGRATED into the whole process of product development.In other words, market...

Catalogue: Seminar 1995: Successful Product Engineering
Author: Chris Brooke
June 15, 1995
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Citation

Brooke, C. (1995a, June 15). The power of ideas. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/the-power-of-ideas


Research papers

Testing design via eye-movement analysis

In toady's markets design can be regarded as a force for achieving market success. Strategically-oriented management in design and communication is required and an intelligent, improved product design. As we all know, design is a process of...

Catalogue: Seminar 1995: Successful Product Engineering
Author: Norbert Hammer
June 15, 1995
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Citation

Hammer, N. (1995a, June 15). Testing design via eye-movement analysis. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/testing-design-via-eye-movement-analysis


Research papers

Developing a product blueprint from the consumer

This paper presents a new technology, IDEAMAP. The technique involves an interactive computer system which makes full use of the opportunities for graphical and pictorial display, plus sound. This allows concepts to be presented in such a way that...

Catalogue: Seminar 1995: Successful Product Engineering
Authors: Derek C. Martin, Sue Quinn
June 15, 1995
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Citation

Martin and Quinn (1995a, June 15). Developing a product blueprint from the consumer. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/developing-a-product-blueprint-from-the-consumer


Research papers

Future featuring

The JOURNEY brand was born of a unique strategic alliance between Manufacturer and Retailer - Cussons No. 1 in Personal Cleansing’ and Boots The Chemists the dominant retailer in Health and Beauty products - who came together to exploit the gap...

Catalogue: Seminar 1995: Successful Product Engineering
Authors: Susan Holder, David Young
June 15, 1995
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Citation

Holder and Young (1995a, June 15). Future featuring. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/future-featuring


Research papers

Engineering a motor car that someone really wants to buy

From the standpoint of engineering (or designing) products, the case is argued for a marketing research approach that: identifies the key needs of different target groups and sets out to match them and satisfy them, within the product offer itself,...

Catalogue: Seminar 1995: Successful Product Engineering
Author: Peter Sampson
Company: Burke, Inc.
June 15, 1995
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Citation

Sampson, P. (1995a, June 15). Engineering a motor car that someone really wants to buy. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/engineering-a-motor-car-that-someone-really-wants-to-buy