You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Companies containing Moskowitz Jacobs Inc..
ANA has found 29 results for you, in 305 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The mind of the consumer shopper

The authors have developed a new set of 'mega' databases using conjoint analysis. The databases help delineate the customer mind and provide practical guidance for marketers, product developers, and advertising agencies. Each 'mega' database...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Authors: Hollis Ashman, Howard R. Moskowitz
Company: Moskowitz Jacobs Inc.
March 30, 2003

Research papers

Creating fragrance concepts from first principles

This paper deals with the fit of sets of fragrance elements (36 elements each) to 30 different end uses, varying from purely 'fine' to purely 'functional', by means of an integrated approach called a 'mega-study'. The method used was conjoint...

Catalogue: ESOMAR Fragrance Research Conference 2003
Authors: Rachel Katz, Barbara Itty, Howard R. Moskowitz
Company: Moskowitz Jacobs Inc.
March 16, 2003

Research papers

Medical communications, consumers, and the Internet

This paper shows how the medical marketer can understand the current market and jumpstart creativity through a deconstruction exercise, followed by conjoint measurement that identifies strengths and weaknesses of the deconstructed elements....

Catalogue: ESOMAR Global Healthcare Conference 2003
Authors: Risa Asami, Tina Hjelleset, Howard R. Moskowitz, Laurent Florès
Company: Moskowitz Jacobs Inc.
February 23, 2003

Research papers

From 'weak signals' to successful product development

This paper offers a new, innovative approach to 'weak signal detection'. The goal is to discover coming trends or latent consumer needs.Building on the sciences and principles of 'information theory' and 'evolution biology', the potential importance...

Catalogue: ESOMAR Technovate Conference 2003
Authors: Andrea Maier, Howard R. Moskowitz, Laurent Florès
Company: Moskowitz Jacobs Inc.
January 26, 2003

Research papers

Crossing the knowledge and corporate boundaries to systematize invention and innovation

The process of corporate innovation is often left to outside consultants and internal/external teams specializing in the invention process. Market researchers are all too often neglected in this process, even though the newly emerging tools of...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Jeffrey Ewald, Jacqueline Beckley, Charles E. Cleveland, Teri Curran Mascuch, Howard R. Moskowitz, Laurent Florès
Company: Moskowitz Jacobs Inc.
September 22, 2002

Research papers

Towards a new paradigm

This paper describes the use of easy, fast, cost-effective research that an automobile dealership network can use on a regular basis to obtain knowledge from the consumer that will help ongoing marketing programs. The approach uses segmentation based...

Catalogue: ESOMAR Automotive Marketing Conference 2002
Authors: Howard R. Moskowitz, Philip Moore
Company: Moskowitz Jacobs Inc.
March 4, 2002

Research papers

Always on

Responding to a call by a major consumer electronics company to accelerate the pace and quality of product development, J Walter Thompson (Detroit) and Moskowitz Jacobs Inc. (New York) developed a new paradigm. The paradigm incorporates current as...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Howard R. Moskowitz, Jeffrey Ewald
Company: Moskowitz Jacobs Inc.
September 23, 2001

Research papers

Integrating high-level (expanded conjoint) research to a portal company

With the growth of internet research, new opportunities arise. This paper deals with the case history of a portal company (FreeRide.com), its creation of a research venue, and the use of that venue to facilitate high level research techniques (i.e....

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Howard R. Moskowitz, Ruth Fehr, Alex Gofman, Jordan Stanley, Scott Noble
Company: Moskowitz Jacobs Inc.
September 1, 2000

Research papers

From multi-country concept testing/optimization to corporate database and beyond

This paper provides a case history for multi-country conjoint measurement. The project began as an exercise to understand the features and communications of a food product across many countries, but turned into an organizing principle to understand...

Catalogue: ESOMAR Global Cross-Industry Forum 2003
Authors: Jeffrey Ewald, Howard R. Moskowitz, Johannes Hartmann
Companies: Unilever, Moskowitz Jacobs Inc.
January 1, 2000