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Research papers

Sensory segmentation, optimization and reverse engineering

This paper shows how consumer research links the fragrance developer with the consumer in a manner which produces both databases for understanding consumers, and consumer-driven direction for fragrance development. The approach follows procedures...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Authors: Howard R. Moskowitz, James Barash
Company: Moskowitz Jacobs Inc.
December 1, 1996
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Citation

Moskowitz and Barash (1996a, December 01). Sensory segmentation, optimization and reverse engineering. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/sensory-segmentation-optimization-and-reverse-engineering


Research papers

How computer aided design and presentation of concepts speeds up the product development process

This paper presents a new technology, IdeaMap, designed to accomplish 4 objectives: a) Significantly increase the scope of elements that one can investigate to build improved concepts, b) Improve the speed at which the consumer data is analyzed and...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Derek C. Martin, Howard R. Moskowitz
Company: Moskowitz Jacobs Inc.
September 1, 1993
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Citation

Martin and Moskowitz (1993a, September 01). How computer aided design and presentation of concepts speeds up the product development process. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/how-computer-aided-design-and-presentation-of-concepts-speeds-up-the-product-development-process