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Research papers

Integrating high-level (expanded conjoint) research to a portal company

With the growth of internet research, new opportunities arise. This paper deals with the case history of a portal company (FreeRide.com), its creation of a research venue, and the use of that venue to facilitate high level research techniques (i.e....

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Howard R. Moskowitz, Ruth Fehr, Alex Gofman, Jordan Stanley, Scott Noble
Company: Moskowitz Jacobs Inc.
September 1, 2000
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Citation

Moskowitz, Fehr, Gofman, Stanley and Noble (2000a, September 01). Integrating high-level (expanded conjoint) research to a portal company . ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/integrating-high-level-expanded-conjoint-research-to-a-portal-company-


Research papers

A seat at the table

Management has concluded that brands represent the most important asset of a company. Independent from their branches, this is almost true for all brands. Brands demand high investment in marketing activities in order to secure and build value. The...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Authors: Rachel Katz, Jeffrey Ewald, Chris Keeling, Howard R. Moskowitz, Laurent Florès, Matthias Silcher
Company: Moskowitz Jacobs Inc.
September 14, 2003
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Citation

Katz et al. (2003a, September 14). A seat at the table . ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/a-seat-at-the-table-


Research papers

Where does fragrance fit into the product concept?

The data reported here come from a much larger study involving the marketing language used with fragranced products. The goal of the original set of studies was to identify what language drove interest in a fragranced product, for a set of 30...

Catalogue: Fragrance 2007
Author: Howard R. Moskowitz
Company: Moskowitz Jacobs Inc.
November 14, 2007
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Citation

Moskowitz, H. R. (2007a, November 14). Where does fragrance fit into the product concept?. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/where-does-fragrance-fit-into-the-product-concept-


Research papers

How computer aided design and presentation of concepts speeds up the product development process

This paper presents a new technology, IdeaMap, designed to accomplish 4 objectives: a) Significantly increase the scope of elements that one can investigate to build improved concepts, b) Improve the speed at which the consumer data is analyzed and...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Derek C. Martin, Howard R. Moskowitz
Company: Moskowitz Jacobs Inc.
September 1, 1993
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Citation

Martin and Moskowitz (1993a, September 01). How computer aided design and presentation of concepts speeds up the product development process. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/how-computer-aided-design-and-presentation-of-concepts-speeds-up-the-product-development-process


Research papers

Up to speed

The paper presents a history of how MasterCard, its member banks and MJI have collaborated in Asia Pacific to identify new business opportunities in credit cards, using conjoint measurement as the basic foundation for generating and qualifying...

Catalogue: Asia Pacific 2005
Authors: Howard R. Moskowitz, Alex Gofman, Zhenyu Ma, Jonathan Marcus
Companies: MasterCard, Moskowitz Jacobs Inc.
March 13, 2005
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Citation

Moskowitz, Gofman, Ma and Marcus (2005a, March 13). Up to speed . ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/up-to-speed-


Research papers

How can premium brands survive during an economic recession?

The paper presents results of a fundamental work conducted across a wide range of Unilever products in Brazil to provide knowledge-based guidance for a multi-faceted CRM program.The paper shows the importance of a systematic research-based approach...

Catalogue: Latin America 2005
Authors: Alex Gofman, Karol Sapiro, Mara Pezzotti, Renata Stefaneli, Alan Grabowsky, Howard R. Moskowitz
Companies: Unilever, ABACO Research, Moskowitz Jacobs Inc.
October 23, 2005
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Citation

Gofman et al. (2005a, October 23). How can premium brands survive during an economic recession?. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/how-can-premium-brands-survive-during-an-economic-recession-


Research papers

Stock market activity

This paper shows how methods traditionally used by market researchers have potential application to understand and predict stated future shareholder behavior in the stock market. The market researcher makes two distinct contributions to this new...

Catalogue: Congress 2006: Foresight
Authors: Howard R. Moskowitz, Alex Gofman, Samuel Rabino, Don Lowry
Company: Moskowitz Jacobs Inc.
September 17, 2006
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Citation

Moskowitz, Gofman, Rabino and Lowry (2006a, September 17). Stock market activity. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/stock-market-activity


Research papers

Asia: From the world's research back-office to the world's research strategic partner

This presentation shows a successful case history where a high-level market research company based in the United States 'trained' and then 'offshored' part of its complicated modeling systems, making its offshored supplier an essential part of its...

Catalogue: Asia Pacific 2006
Authors: Howard R. Moskowitz, Alex Gofman, Kedar Sohoni, Ashwin Mittal, Daniel Moskowitz
Company: Moskowitz Jacobs Inc.
March 19, 2006
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Citation

Moskowitz, Gofman, Sohoni, Mittal and Moskowitz (2006a, March 19). Asia: From the world's research back-office to the world's research strategic partner. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/asia-from-the-world-s-research-back-office-to-the-world-s-research-strategic-partner


Research papers

Crossing the knowledge and corporate boundaries to systematize invention and innovation

The process of corporate innovation is often left to outside consultants and internal/external teams specializing in the invention process. Market researchers are all too often neglected in this process, even though the newly emerging tools of...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Jeffrey Ewald, Jacqueline Beckley, Charles E. Cleveland, Teri Curran Mascuch, Howard R. Moskowitz, Laurent Florès
Company: Moskowitz Jacobs Inc.
September 22, 2002
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Citation

Ewald et al. (2002a, September 22). Crossing the knowledge and corporate boundaries to systematize invention and innovation. ANA - ESOMAR. Retrieved June 06, 2023, from


https://ana.esomar.org/documents/crossing-the-knowledge-and-corporate-boundaries-to-systematize-invention-and-innovation