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Research papers

The court case for research

Technological developments are creating new playgrounds for research automation. Evolutions in big data allow us to process massive amounts of data at an unforeseen speed, and the human brain is being surpassed by the rise of smart machine learning...

Catalogue: Congress 2017: Visionary
Authors: Katia Pallini, Annelies Verhaeghe
Company: InSites Consulting
September 4, 2017

Research papers

2027, make your dream come true

90% of the core activities of market research will be automated. Design, Interpretation, Guidance and Trust will typify the Market Research Profession. This provocative session is highly relevant for researchers hoping to be successful in 2027.

Catalogue: Congress 2017: Visionary
Author: Dirk Huisman
Company: SKIM
September 4, 2017

Research papers

From stream to structure

This paper describes the use of computerised topic analysis to segment and analyse tweets by US presidential election candidates in 2016. The statistical technique used to create the topic is called Latent Dirichlet Analysis (LDA). The paper shows...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Andrew Jeavons
November 18, 2016

Research papers

Moving tracking studies on-line

This paper describes how the idea, set-up, test and the following transition of a large field data (100% open answers) process from telephone to the internet was carried out. It also describes what problems were encountered and how these were dealt...

Catalogue: Panel Research 2007
Authors: Fredrik Nauckhoff, Bo Mattson, Fredrik Östgren
Companies: Cint AB, Nepa
October 28, 2007

Research papers

A fully automated quality monitoring system

This paper describes a fully automated quality monitoring system that in essence aims to 'take the researcher out of research'.By reengineering the traditional research process, it is possible to eliminate research turn-around time, let the system...

Catalogue: ESOMAR Conference 2004: Technovate 2
Authors: Per Lundgren, Andreas Nergård
Company: Ipsos MRBI
February 1, 2004

Research papers

Prediction of customer segments with Neural Nets

The process of categorising customers is traditionally based on simple slotting procedures or more extensive survey data. The first procedure might be inaccurate and/or uncertain, the latter complicated, time- consuming, and most of all expensive. It...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Authors: Knut Kvaal, Harald Djupvik
June 15, 1996

Research papers

Quality of service

This paper describes a computer system having quality of service data available the moment decision makers need it. To manage Quality of Service, France Telecom uses a customized system which provides decision makers with statistical information and...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Authors: Michel Jambu, Jean Schmitt
June 15, 1996

Research papers

CASIP

It is a well known fact that the registration of purchases of fast moving goods is a difficult problem which requires automatization in order to reduce the efforts of the households which have to provide the information and to reduce the work of the...

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change
Author: Willem E. Saris
January 1, 1995

Research papers

Marrying marketing research and virtual reality

Marketing researchers are constantly attuned to the methodology of data collection, understanding this facet of research on a number of dimensions: collection procedure validity, demand characteristics, length of field execution, and research cost....

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change
Author: Stephen P. Needel
January 1, 1995