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Iurillo and Lau (2022a, September 23). Moving Perceptions = More Revenue. ANA - ESOMAR. Retrieved June 06, 2023, from
https://ana.esomar.org/documents/moving-perceptions-more-revenue
Marton, L. (1975a, August 01). Changing the brand image. ANA - ESOMAR. Retrieved June 06, 2023, from
https://ana.esomar.org/documents/changing-the-brand-image
Troiano, Costa and Guardado (2001a, May 01). The sound of silence (Portuguese). ANA - ESOMAR. Retrieved June 06, 2023, from
https://ana.esomar.org/documents/the-sound-of-silence-portuguese-
Heres and Carramenha (2001a, May 01). From pillage to association (Spanish). ANA - ESOMAR. Retrieved June 06, 2023, from
https://ana.esomar.org/documents/from-pillage-to-association-spanish-
Vincent and Vidal (1981a, June 15). Evaluating advertising campaigns. ANA - ESOMAR. Retrieved June 06, 2023, from
https://ana.esomar.org/documents/evaluating-advertising-campaigns
Bunce, M. L. (1989a, June 15). The international approach of Laura Ashley. ANA - ESOMAR. Retrieved June 06, 2023, from
https://ana.esomar.org/documents/the-international-approach-of-laura-ashley
Leon and Olabarri (1992a, September 01). Validity of consumer predicting variables used in marketing research (Spanish). ANA - ESOMAR. Retrieved June 06, 2023, from
Arndt, J. (1970a, June 15). A beer tasting experiment. ANA - ESOMAR. Retrieved June 06, 2023, from
https://ana.esomar.org/documents/a-beer-tasting-experiment
Boutié, P. (1994a, June 15). The map is not the territory. ANA - ESOMAR. Retrieved June 06, 2023, from
https://ana.esomar.org/documents/the-map-is-not-the-territory