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Research papers

Axe skincare crowd innovation

With increasing pressure on budgets as a result of the deteriorating economic climate, brands are forced to look for new more cost effective solutions to age-old problems. This presentation will demonstrate how a combination of crowd-sourcing and...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Andrew Needham, Philippa Rose, Saul Parker
Companies: Face, Unilever
November 16, 2010
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Citation

Needham, Rose and Parker (2010a, November 16). Axe skincare crowd innovation. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/axe-skincare-crowd-innovation


Research papers

Innovation detonation @ Deutsche Telekom

The work of the Creation Center, a small, creative, international and interdisciplinary unit that applies 'innovathinking' consistently in the R&D process of Deutsche Telekom, is introduced in this presentation. As in other competitive markets, a...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Raimund Schmolze, Annette Boehmer
Company: Deutsche Telekom
November 16, 2010
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Citation

Schmolze and Boehmer (2010a, November 16). Innovation detonation @ Deutsche Telekom. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/innovation-detonation-deutsche-telekom


Research papers

Customer-driven innovation through online communities

Learnings about recruiting, engaging and driving innovation with multinational online communities of consumers who are both creative problem-solvers and representative of GSK's target markets are shared in this presentation. From 2005 through the...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Julie Wittes Schlack, Andrea Harkins
Companies: Communispace Corporation, GSK
November 16, 2010
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Citation

Schlack and Harkins (2010a, November 16). Customer-driven innovation through online communities. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/customer-driven-innovation-through-online-communities


Research papers

One part resonance, one part edge

Philips transformed its business from being technology driven to consumer driven, recognizing that this was their best strategy to create breakthrough products and winning communications programs. This presentation shares how Philips, in changing...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Federico Trovato, Alex Batchelor
Companies: BrainJuicer, Philips International
November 16, 2010
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Citation

Trovato and Batchelor (2010a, November 16). One part resonance, one part edge. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/one-part-resonance-one-part-edge


Research papers

The BMW Group co-creation lab

Co-creation platforms as a new instrument to permanently innovate with end consumers are introduced in this presentation, shedding light on the potential benefits of such platforms for both consumers and companies. How the platform facilitates the...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Philipp Wiegandt, Gregor Jawecki, Volker Bilgram
Companies: HYVE, BMW Group
November 16, 2010
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Citation

Wiegandt, Jawecki and Bilgram (2010a, November 16). The BMW Group co-creation lab. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-bmw-group-co-creation-lab


Research papers

Designing relevance

The work carried out by Face and Nokia within the Relevance Programme is described in this paper. The authors show how a complex organization can respond to the challenges of rapid exponential change through open and agile approaches like...

Catalogue: Online Research 2010: E-Universe
Authors: Francesco D'Orazio, Esther Garland, Tom Crawford
Company: Face
October 19, 2010
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Citation

D'Orazio, Garland and Crawford (2010a, October 19). Designing relevance. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/designing-relevance


Research papers

Welcome to the house of research

Dear research buyers: How much time do you spend on each project to write the brief, read proposals, pick a supplier and get them up to speed on your business issues? Don't know or don't even want to think about it? In the Weihenstephan Research...

Catalogue: Congress 2010: The Changing Face Of Market Research
Author: Thomas Methner
Company: ISM GLOBAL DYNAMICS GmbH
September 15, 2010
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Citation

Methner, T. (2010a, September 15). Welcome to the house of research. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/welcome-to-the-house-of-research


Research papers

How to shape future health and beauty shopping

ProcterGamble is widely seen as cutting edge in how well we understand consumer and market dynamics and how we bring this knowledge to our retail partners. The project 'How to Shape Future Health and Beauty Shopping' embarks on a highly collaborative...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Andreas Onnen, Marion Tamme
Companies: Procter & Gamble, GIM- Gesellschaft fur innovative Marktforschung
September 15, 2010
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Citation

Onnen and Tamme (2010a, September 15). How to shape future health and beauty shopping. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/how-to-shape-future-health-and-beauty-shopping


Research papers

"Me to We Research": Digital characters

Me-to-We research challenges a central piece of market research dogma, namely, that practitioners should only ask people about their own motivations, actions and future behaviour. In 'We' research we never ask people about themselves, only what...

Catalogue: Latin America 2010: The Innovation Journey
Authors: Mark Earls, John Kearon
Company: BrainJuicer
May 21, 2010
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Citation

Earls and Kearon (2010a, May 21). "Me to We Research": Digital characters. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/-me-to-we-research-digital-characters