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Research papers

The Karma of give & take

Powerful forces of culture can impact the adoption of the modern notion of e-commerce. In India, myths that date back a thousand years still affect the psyche in relation to e-commerce. It would be misleading to assume that the trajectory of...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Raji Bonala, Abhijit Patnaik, Misha Mathew
November 18, 2015
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Citation

Bonala, Patnaik and Mathew (2015a, November 18). The Karma of give & take. ANA - ESOMAR. Retrieved November 28, 2023, from


https://ana.esomar.org/documents/the-karma-of-give-take