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Research papers

Market analysis in regional economic development

The application of market analysis procedures to problems of regional economic development has long been neglected. This paper presents a framework for regional economic analysis and then proceeds to a detailed examination of the City of Bradford in...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Authors: M. G. Christopher, Gordon S.C. Wills
June 15, 1973

Research papers

Survey of actual problems pertaining to the economic organizations in Yugoslavia

According to the researches performed up to now may be seen that the results of such and similar inquiries may very efficiently contribute to making such decisions (measures) which will influence upon the recovery of economic trends and improvement...

Catalogue: ESOMAR Congress 1968
Author: Julije Drasinover
June 15, 1968

Research papers

Publicity writ small

In 1959 , Prof. Behrens had already drawn attention to the long existing but still not fully recognised difference between field research and economic market research. Since then, this difference has become increasingly an integral part of the theory...

Catalogue: The European Marketing Research Review 1967
Author: E. W. Uherek
August 1, 1967