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Research papers

Conclusion

I would like to comment on a few major points of interest as raised by the papers of the last two days. Firstly marketing models. Segmentation and typology of doctors seem to be of universal interest.

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Author: J.-J. Baillet
June 15, 1970

Research papers

The differing promotional requirements of consultants, hospital doctors and GPs

This study sets out to define some of the major differences between general practitioners, consultants and hospital doctors - differences in work load, environment, and level of medicine practised. Their approach to product selection is examined, and...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Authors: F. W. Riley, S. Seltzer
June 15, 1970

Research papers

Segmentation of doctors types

I shall try and start by illustrating some of the internal pressures among our marketing staff; which led to the decision to use data processing and the computer for analysis of basic information about the group of people who constitute our...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Authors: D. C. Wren, Ian Jarvis
June 15, 1970

Research papers

An experiment in typology: Evaluating physician productivity classification through the use of syndicated audit services

At the beginning, perhaps a few general comments are in order. All of us recognise the end purpose of our efforts in the area of physician typology. It is to identify those segments of the physician population which contain our best customer...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Authors: David Labson, David A. West
June 15, 1970

Research papers

The re-launch of a relaxant in Italy (Italian)

This report describes the techniques used in and the results obtained from investigations carried out to prepare for the re-launch of a relaxant on the Italian market. The investigation was in two parts: the first designed to measure the...

Catalogue: ESOMAR Congress 1966
Author: Emilio Plate
September 1, 1966

Research papers

The re-launch of a relaxant in Italy

This report describes the techniques used in and the results obtained from investigations carried out to prepare for the re-launch of a relaxant on the Italian market. The investigation was in two parts: the first designed to measure the...

Catalogue: ESOMAR Congress 1966
Author: Emilio Plate
September 1, 1966

Research papers

Marketing research in the pharmaceutical industry throughout the world

The pharmaceutical industry is one of the hard-to-classify, unique industries, which does not properly belong strictly to the industrial group, nor can its products be considered as consumer items. Drugs are promoted to one group, the physicians,...

Catalogue: ESOMAR Congress 1964
Author: Alberta R. Edwards
June 15, 1964

Research papers

Interviewing physicians

When we consider the physician as a member of the population, as a consumer, as a man who., like every other, is driving a car, reading a paper, voting, all that has been said about interviews in general applies to him. There is of course some...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Jules Klanfer
June 15, 1963