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Research papers

Can panels provide textile market data?

The primary objective of the Seminar is discussion of the utilisation of panel data; a secondary, preliminary objective is examination of the validity of panel techniques. This paper is directed towards the latter objective. It is based on the...

Catalogue: Seminar 1972: Panels
Author: John Saunders
June 15, 1972
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Citation

Saunders, J. (1972a, June 15). Can panels provide textile market data?. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/can-panels-provide-textile-market-data-


Research papers

The SCAL model (French)

This paper will consist of two parts: In the first, I shall describe the SCAL model briefly, confining myself to the chief aspects which are necessary in order to show the value of a detailed knowledge of readership behaviour. The second and in fact...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: M. Chariot
August 1, 1967
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Citation

Chariot, M. (1967a, August 01). The SCAL model (French). ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/the-scal-model-french-


Research papers

Introduction of the panel method into industrial market research (German)

GFM-Hamburg has introduced and tested the panel method in entirely different fields and segments of industry during the last years. The results led to deeper and original insights and aids for the thinking, drafting, planning, and acting of...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: J. E. Schwenzner
August 1, 1967
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Citation

Schwenzner, J. E. (1967a, August 01). Introduction of the panel method into industrial market research (German). ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/introduction-of-the-panel-method-into-industrial-market-research-german-


Research papers

The SCAL model

This paper will consist of two parts: In the first, I shall describe the SCAL model briefly, confining myself to the chief aspects which are necessary in order to show the value of a detailed knowledge of readership behaviour. The second and in fact...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: M. Chariot
August 1, 1967
×

Citation

Chariot, M. (1967a, August 01). The SCAL model. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/the-scal-model


Research papers

Introduction of the panel method into industrial market research

GFM-Hamburg has introduced and tested the panel method in entirely different fields and segments of industry during the last years. The results led to deeper and original insights and aids for the thinking, drafting, planning, and acting of...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: J. E. Schwenzner
August 1, 1967
×

Citation

Schwenzner, J. E. (1967a, August 01). Introduction of the panel method into industrial market research. ANA - ESOMAR. Retrieved December 02, 2023, from


https://ana.esomar.org/documents/introduction-of-the-panel-method-into-industrial-market-research