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Research papers

It's time to talk

In 2019, GSK started to explore the role of an AI Self Care Coach that you can interact within a retail healthcare environment. An initiative ahead of its time and the foundation for a new digital and in-store strategic direction that is more...

Catalogue: Insights Festival 2020
Authors: Jeff Haselum, Litthya Burgin
Companies: GSK, InSites Consulting
September 15, 2020

Research papers

Learning- Every damn day

IKIGAI - the reason for being. How research techniques can uncover this for your business and personal brands. Join me to hear the way to apply simple research techniques to start the road to IKIGAI.

Catalogue: Congress 2018
Author: Vanessa Oshima
Company: Starbucks Corporation
September 23, 2018

Research papers

Finding and communicating the story in the data

Most people now agree that storytelling is the key to communicating market research insight and that the target is to create impact. However, there is much less agreement and material about the problem of how to find the story in the data. Some...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Ray Poynter
May 19, 2016

Research papers

West meets East

The paper describes key Japanese cultural aspects and the impact these may have when conducting focus group and one-to-one research methodologies. Many Western marketers (and Japanese, too) maintain a strong stereotype that you can't do that in...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Debbie Howard, Yumiko Nishigawa, Sue Pierssene
October 28, 2001

Research papers

Comparison of two radio diary methodologies

This paper describes the results of a parallel test of two methods of collecting radio tuning data with different diary designs. One diary design uses a pre-printed quarter hour approach where there is a row for each quarter hour in the day and the...

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Author: Eva Tolkunow
April 1, 2001

Research papers

Mixed research techniques for a mixed economy

The paper describes the changes in the radio market and explores the implications for joint industry measurement in the future. The main issues that must be considered in setting out the scope of the measurement solution are outlined, and the main...

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Authors: Tony Twyman, Chris Mundy
Company: British Broadcasting Corporation (BBC)
April 1, 2001

Research papers

Is there still a place for non-electronic measurement?

This paper focuses on two aspects of the radio measurement problem: the environment in which the study is carried out and the characteristics of the methodologies developed and tested by researchers in Poland and elsewhere. In the first part of the...

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Authors: Marcin Kujawski, Zbigniew Sawiñski, Andrzej Matuszyñski
April 1, 2001

Research papers

The mobile Internet revolution and its implications for research

Everyday in Japan huge numbers of mobile users access the web from their mobile phones. This presents a unique opportunity to researchers and marketers alike to use the mobile internet as a research platform. This paper illustrates with three case...

Catalogue: ESOMAR Net Effects 2001
Author: Jamies Cattell
February 11, 2001

Research papers

Look, no hands!

Two streams of online research have developed. In the first (largely adopted by ‘traditional’ research agencies), traditional survey and/or question-based techniques are undertaken across digital media (rather than face-to-face or by...

Catalogue: ESOMAR Net Effects 2001
Author: Rob Lawson
Company: Engage Research
February 11, 2001