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Research papers

Revolutionising Voter Decision-Making

The limitations of face-to-face and telephone surveys have led many polling firms to replace them with digital surveys which, despite having undeniable advantages, are still not sufficient to obtain truly representative samples of the population....

Catalogue: Latin America 2024
Author: Cesar Augusto Caballero Reinoso
Company: Cifras & Conceptos
April 24, 2024

Research papers

Ten Question to Stop the Spread

At the end of November 2020, The EON Group and Tangere partnered to conduct a nationwide survey in the Philippines on public awareness, understanding and perceptions on HIV. Using the Tangere app, 4,500 Filipinos completed a ten-question survey over...

Catalogue: Vision and Values 2021
Author: Adam Crayne
Company: The EON Group
August 25, 2021

Research papers

Giving voice to the voiceless

This paper looks at AI-powered voice surveys as an alternative survey format for commercial research. Specifically, the paper is looking at whether this type of alternative format can be more effective at capturing a broader more inclusive spectrum...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Violet Lazarevic, Anne-Marie Moir, Jonathan Prosser
Companies: Telstra, Lewers Research
November 2, 2020

Research papers

The research industry's waning relationship with the respondent

This quantitative study of 802 survey responders and non-responders from around the world examines the general public’s acceptance of survey research. Key findings include: the importance of incentivization is increasing; poorly constructed...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: William MacElroy, Ed Erickson, Mary Monroe, Donna Victoria, Fred Bové
September 23, 2001

Research papers

RAJAR respondents

A wide range of demographic and other data for the classification and description of listeners is collected as part of the RAJAR audience measurement system in the United Kingdom. In addition to the existing characteristics, users have expressed...

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Authors: John Stockley, Tim Farmer
Company: Ipsos MRBI
April 1, 2001

Research papers

Knowing the future

Using data collected in the springs of 1999 and 2000 from a standardized survey of over 18,000 respondents across the United States, a prospective model of health plan customer loyalty was developed. The model was based on a combination of...

Catalogue: ESOMAR Global Healthcare 2001: Changes In Competitive Dynamics
Author: James Bologna
April 1, 2001

Research papers


This paper shows how with the aid of seven central questions, the potential success of ‘eHealth’ (the sale of medicines over the internet) can be ascertained and implications deduced for marketing. A survey of doctors, pharmacists and...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Harald Hasselmann
Company: Ipsos MRBI
September 1, 2000

Research papers

Site location studies and geodemographics

Most research projects have a geographical dimension - be it a geographically defined survey universe, geographical sampling locations or geographical analysis of the results. In this chapter, we show how knowledge of geography may be applied or can...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Barry Leventhal, Jonathan Reynolds
September 1, 1998

Research papers

Sampling errors

In this and the following paper, the phenomena associated with and the nature of "survey error" is explored.

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires
Author: Neil Higgs
February 14, 1995