Resources Library by ANA

Hello quintastics!

This study showcases how combining methods to form a 360° approach can provide mind-blowing insights and lead the field of qualitative research into new directions. In this whitepaper, we share why we embarked on this research, what we did, how we...

Catalogue: Global Qualitative 2017: Back to the future

Authors: Liesbeth Gerritsen, Pernille Kok-Jensen, Sandra van Vemden

Company: MARE

October 30, 2017

Super-diversity research

If you thought the future was going to be elegantly and efficiently connected for international brand builders, think again: it's the age of hyper diversification. Danone Mexico and DLR joined forces to leverage, rather than tame cultural friction.

Catalogue: Global Qualitative 2017: Back to the future

Authors: Alfredo Troncoso, Adelina Vaca, Aranzazú Gómez

October 4, 2017

Call yourself a developer?

Microsoft needed to accurately identify their prime target of developers. Their solution lies at the intersection of Consumer and B2B research. Learn why Microsoft needed to use one to figure out the other, while exploring secondary data sets.The...

Catalogue: Congress 2017: Visionary

Authors: Hetty Fore, Renuka Iyer, Keith Phillips

Company: Research Now SSI

September 5, 2017

The apprentice: The real winner in the boardroom

In order to provide context for this paper, it is important to outline Jaguar Land Rover's research objective. As a consumer-focused organization, Jaguar Land Rover (JLR) has always placed great importance on target customer research as a means of...

Catalogue: Congress 2017: Visionary

Authors: Rhiannon Price, Daniel Tralman, James Livingston

Company: Northstar Research

September 5, 2017

Lean in fifteen, actually make that ten!

Learn to live a leaner life. Forget lean in fifteen, here's TEN easy steps to maximising the value of insigh.With pressures on budget and headcount but ever-increasing demands for insightful analysis and actionable outputs, we believe lean offers a...

Catalogue: Congress 2017: Visionary

Authors: Paul Child, Danielle Wakeman

Company: Join the Dots InSites Consulting

September 5, 2017

How can a Chinese manufacturer discover their international customers through integrated methodologies?

Target consumers for many Chinese manufacturers are based internationally, and accessing an accurate view of their audience is more imperative than for those living in the same culture as their market. As Chervon expands further into the US and...

Catalogue: Asia Pacific 2017: Discoveries

Authors: Jeff Tsui, Alex Tu

Company: Kantar

May 9, 2017

Integrating survey data and user data

In the age of performance and programmatic marketing, advertisers have come to expect speed, agility and accuracy in everything from target audience understanding, to communications planning, and measuring campaign effectiveness. This paper details...

Catalogue: Asia Pacific 2017: Discoveries

Authors: Yang Yang, Bonnâe Ogunlade

May 9, 2017

Datactionable!

In a typical segmentation study, segments are identified that differ in terms of their needs, attitudes or behaviours. However, these segments rarely differ on demographic or firmographic variables that exist on a customer's database(s). Thus, it is...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Author: Michael Patterson

Company: RADIUS Global Market Research

November 18, 2016

A mobile discovery to reveal the passions of Chinese youth

ABInBev China commissioned MobileMeasure (MM) Consulting to understand the new age connected youth and their passions. They wanted to discover the existing and emerging target market segments in China and identify their interests, passions and...

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Navin Williams, Muthu Kathiresan

May 19, 2016