Resources Library by ANA

Internet VS. telephone data collection

With the increasing use of the Internet as a medium for survey data collection, survey program managers might be encouraged to transition programs to the Internet that have previously been conducted using the telephone. They might also consider using...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Authors: Cary J. Nadel, Allen Hogg, Jeff Miller

Company: Burke, Inc.

September 1, 2000

Traditional VS. Web

This paper examines the differences between telephone and internet interviewing. In particular, it compares responses from a survey that used both traditional telephone interviews and the internet. Using a long established panel, this paper looks at...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Authors: James Heisler, Robert McKane

September 1, 2000

Customer magazine publishing

This paper brings together, for the first time, data on the key national markets for customer magazines, as well as presenting the world's first generic research into the effectiveness of customer magazines. The results are based on research...

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing

Author: Neil O'Brien

October 10, 1999

Developing speech recognition applications for market research

This paper describes progress to date on a Government supported programme to evaluate the potential applications of Automatic Speech Recognition (ASR) to market and survey research. The paper reviews the growth of telephone research in Europe in...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology

Authors: Heather Piper, Bill Blyth

August 1, 1998

Projecting the television audience in the digital future

This paper describes the results of a telephone survey of adults regarding their awareness of digital television and preferences for services that digital television could provide in the United States. The survey results provide guidance for...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Janice J. Jones

June 15, 1998

Web interviewing

Internet interviewing is still in its infancy. How do we know therefore that the results obtained by such a technique are plausible and if so what special considerations do we need to take into account when interpreting results from this type of...

Catalogue: The Worldwide Internet Seminar 1998

Authors: Richard E. Kottler, Andrew Findlater

June 15, 1998

Can CATI break down the Asian front door?

This paper discusses why CATI (Computer Assisted Telephone Interview) has yet to be adopted in Asia to the extent it has been in the United States and Europe and highlights the scope for such a development in the immediate future. It explains how...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges

Authors: Guy Potter, Kurt Thompson

Company: The AMI Company

June 15, 1998

Learning from our listeners

The changes to the Australian Broadcasting Services Act in the mid- 1990’s have meant radio owners are either considering the purchase of new radio stations that were once their competitors or taking advantage of Section 39 licenses to start a...

Catalogue: 2nd Radio Research Symposium

Author: David Rogerson

June 15, 1997

Methodological research update

The paper summarizes the research and findings that contributed to the recent progress Nielsen Media Research has made in increasing the cooperation rate in the national people meter panel. The paper reports some of the research that aided in the...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Barry Cook, Rachel Mueller-Lust

Company: Nielsen

June 15, 1996