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Research papers

Small numbers, big insights

Thinking big does not have to involve researching large numbers of people or utilising the latest online techniques to quickly gather data. We posit that at a time of change in the industry there is an important role for small scale face-to-face...

Catalogue: Congress 2013: Think Big
Authors: Suzanne Hall, Chris Perry, Isabella Pereira
Company: Ipsos MRBI
September 26, 2013
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Citation

Hall, Perry and Pereira (2013a, September 26). Small numbers, big insights. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/small-numbers-big-insights-8075


Videos

Small numbers, big insights

Thinking big does not have to involve researching large numbers of people or utilising the latest online techniques to quickly gather data. We posit that at a time of change in the industry there is an important role for small scale face-to-face...

Catalogue: Congress 2013: Think Big
Authors: Suzanne Hall, Chris Perry, Isabella Pereira
Company: Ipsos MRBI
June 15, 2013
×

Citation

Hall, Perry and Pereira (2013a, June 15). Small numbers, big insights. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/small-numbers-big-insights