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Research papers

Sport sponsorship in isolation versus its integration into classical advertising

The following paper - focussing mainly on Germany - aims to provide some insight and a better understanding about the effectiveness of sport sponsorships. Firstly, an outline about the status of the German sponsorship market is given in order to show...

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Authors: Gabi Koschler, Jurgen Merz
Company: GfK
June 15, 1995
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Citation

Koschler and Merz (1995a, June 15). Sport sponsorship in isolation versus its integration into classical advertising. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/sport-sponsorship-in-isolation-versus-its-integration-into-classical-advertising