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Burton, J. S. (1995a, June 01). Sharpening the act. ANA - ESOMAR. Retrieved June 01, 2023, from
Burton, J. S. (1975a, March 01). Concept testing in the pre-launch phase. ANA - ESOMAR. Retrieved June 01, 2023, from
Burton, J. S. (1977a, March 01). How the industry forecasts. ANA - ESOMAR. Retrieved June 01, 2023, from