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Research papers

The leading edge

This paper describes the development of a model where, from a sample of the Leading Edge population segment, it can be determined which trends will have commercial value in the near future (maximum one to two years) when the Mainstream segment begins...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Nils Röhme, Niels Erik Folmann
September 1, 1999

Research papers

Consumers' environmental concern: Are we really tapping true concern that relates to environmentally ethic behaviour?

In this paper we will present some results of several studies carried out in Denmark in which different versions of an indicator for environmental concern were used. These results allow to analyse the relationships between different aspects of...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Authors: Suzanne C. Grunert, Nils Röhme
June 15, 1992

Research papers

Danes' attitudes to Norway as a holiday resort

The main purpose of the study on which this paper is based is to investigate the Danes' attitudes and behaviour to Norway as a holiday resort (summer and winter respectively). The main purpose of this paper is partly to present some of the main...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry
Authors: Knut J. Tallhaug, Nils Röhme
June 15, 1983

Research papers

Report-back from group III

After this introduction the discussion followed by talking about the validity in the panel results (over-representing versus under-representing) . Are the members writing down everything? This is one of the key-problems when talking about the...

Catalogue: Seminar 1972: Panels
Author: Nils Röhme
June 15, 1972