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Research papers

Suggestions for the use of a simulation technique in magazine selection

It would therefore seem possible to arrive at what we have called the optimum insertion schedule, by means a simulation technique and with the help of a computer, which are both classic tools of Operational Research. But in spite of all the respect...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Jean Michel Agostini
June 15, 1963