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Research papers

The dealer as a customer

Vehicle manufacturers, their dealers, who they should regard as their customers, and the individuals or organisations who buy vehicles (who should be regarded as the dealer's customers) have an inter-dependent relationship. The manufacturer needs...

Catalogue: ESOMAR International Automotive Marketing Conference 1992
Author: Ron Sewell
June 15, 1992
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Citation

Sewell, R. (1992a, June 15). The dealer as a customer. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/the-dealer-as-a-customer


Research papers

Car dealer survival strategies

Car dealers depend on three main sources of income: the sale of new cars, used cars and of service and parts. They face major challenges in all three, possibly to an extent that threatens the very structure of the industry. In this paper, we review...

Catalogue: ESOMAR International Automotive Marketing Conference 1992
Author: Jonathan Brown
June 15, 1992
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Citation

Brown, J. (1992a, June 15). Car dealer survival strategies. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/car-dealer-survival-strategies


Research papers

Dealers

At the and of 1990 FASA RENAULT requested a project from us on environmental beautification and animation of an area in a dealer’s showroom specialized in the youth segment responding to the following objectives: -Increase the penetration in the...

Catalogue: ESOMAR International Automotive Marketing Conference 1992
Author: Alberto Hernandez Agramonte
June 15, 1992
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Citation

Agramonte, A. H. (1992a, June 15). Dealers. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/dealers


Research papers

Research among dealers

This paper describes a method of research which has proved very successful in different sectors (agrochemicals, animal health products, machinery) and in different European countries. It enables manufacturers or national distributors to identify the...

Catalogue: Seminar 1987: Identifying Change in European Agriculture
Author: Tony M. Houghton
June 15, 1987
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Citation

Houghton, T. M. (1987a, June 15). Research among dealers. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/research-among-dealers