Resources Library by ANA

Farmer's needs and expectations in regard to technical and service innovations

This study was conducted by BVA in the Spring of 1994 in 7 cereal producing regions of the European Union. Farmers were brought together in a total of 8 small focus groups. The participants were comparatively young cereal growers with at least 5...

Catalogue: Seminar 1996: European Agri-Business Under Pressure

Author: Sylvie Darier

Company: BVA Group

February 1, 1996

Close, but no cigar

The time is early 1989. The Berlin wall is up. The Soviet Union is just what its name implies: a union. 1992 is a soon-to-happen promising event - and Europe is a private club of old-world nations, not an open concept. The client is the toughest...

Catalogue: ESOMAR Congress 1995: Making The Decision

Author: Philippe Boutié

September 1, 1995

Towards a truly internal market for advertising communication

A great deal has been written about the challenge of trying to "globalise" advertising in terms of its impact on consumers in different cultures and different parts of the world. More recently, the ability to reach consumers in fifty countries at...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Authors: Jean Bergevin, Margaret Holmes

June 15, 1994

New environmental challenges for the agricultural input industries in the European Union

This paper will identify possible environmental policies aiming to reduce agricultural pollution and how they will affect farming decisions. Specifically, emphasis will be put on the impacts of those policies in combination with the CAP-reform on the...

Catalogue: Seminar 1994: From Farmer To Consumer

Author: Alberto Garrido

June 15, 1994

Citizens of the European Union

Our experience shows that there is a marked difference between the Personal Care area and Food and Drink. Although specific personal care habits differ by country (as referred to in the paper) in general they are similar enough for exactly the same...

Catalogue: Seminar 1994: The Changing Faces Of Panel Research

Author: Rick Holder

Company: KANTAR TNS Malaysia

June 15, 1994

The common agricultural policy

This paper examines the impact of the GATT agreement and concludes that its direct impact will be minimal. More important is the establishment of a framework that will serve as a basis for GATT Mark II for agriculture from 2003. The current GATT will...

Catalogue: Seminar 1994: From Farmer To Consumer

Author: Tony M. Houghton

June 15, 1994

Market to market influence

The paper introduces the concept of "market to market influence" as a new aspect of international marketing which requires further study. It is based on the Turkish experience. In the first two parts of the article the social movements which play a...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations

Author: Nezih H. Neyzi

Company: GfK

September 1, 1992

The influence of green politics on the common agricultural policy

This four-part paper looks at the context within which the Common Agricultural Policy (CAP) of the European Community (EC) is set; the alternative ideas of the Greens and the way in which they seek to influence policy. Introduction looks at the...

Catalogue: Seminar 1992: European Agriculture In Transition

Author: Jean Lambert

June 15, 1992

Realities of the European single car market

The paper provides a view of the real impact of the European Single Market on the car industry. It contrasts the political ambitions to achieve an open market with the divisions and differences that still exist in the environment for selling and...

Catalogue: ESOMAR International Automotive Marketing Conference 1992

Author: Malcolm Harbour

June 15, 1992