You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Marketing Strategies.
ANA has found 44 results for you, in 147 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Using the extend Fishbein model to develop a marketing strategy in the mineral water market

This paper considers the value of understanding people’s attitudes towards mineral water. Its concern is to assess whether behavioural intentions can be predicted from the Extended Fishbein Model and to explore the ways in which the components...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Authors: Leslie de Chernatony, Simon Knox
June 15, 1989

Research papers

Typology of the marketing strategy in the perfume industry

We can date the introduction of the marketing concept into the fragrance industry back to at most 20 years. Some of the key actors of this industry are still questioning the validity of these concepts, at least when considering the upper segment of...

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Author: Alain Charrueau
June 15, 1989

Research papers

Creating the products the market wants... complications: Temptations and solutions!

Some companies seem, somehow, to have developed a flair for creating those products we all want to buy. How can they consistently hit the market so well ? If we analyze their success, it is disappointingly simple. There is no magic formula! They...

Catalogue: ESOMAR Congress 1988
Author: Jean Philippe Deschamps
September 1, 1988

Research papers

The challenge of globalization to marketing research

Economic integration is a worldwide phenomenon but is a sequel to profound technological changes. The present international integration repeats what happened when local markets began to take regional/national dimensions. We are now on the way to...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Author: Jacques E. Andriessens
June 26, 1988

Research papers

Marketing strategies as adopted by Ajinomoto in southeast Asia

The purpose of this paper is explaining to you our sales and marketing activities concerning "AJI-SO-MOTO" brand retail products in South East Asian countries.

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Author: Keiichi Koseki
June 15, 1988

Research papers

The transition and future of marketing research within a changing industrial and social structure

Japan is currently undergoing major changes in its macro- economic and social environment. These changes are affect- ing both its industrial and its consumer structure and are linked to the following trends: - trend towards 'soft' and service...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Author: Kikuharu Fujitake
Company: Dentsu Macromill Insight
June 15, 1988

Research papers

Market research for resort/recreation planning in Saudi Arabia

This paper collates the results of recent market research which has been fed into the formulation of physical plans for several proposed holiday resorts and other leisure facilities in the Kingdom of Saudi Arabia. This research entailed both...

Catalogue: Seminar 1988: Travel And Tourism Research
Authors: Nicos Rossides, Christos Eliades
Company: MEMRB
May 4, 1988

Research papers

Message power and marketing strategy simulations

A micro-behavioral marketing model provides the conceptual framework to explain free choice decision making among consumers who purchase our products or services. Since it is a micro model, it portrays the decision making of each individual...

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Author: August P. Hess
October 26, 1987

Research papers

Marketing and research in the Arab World

This paper aim at illustrating the challenges felt by blue chip FMCG companies in formulating their marketing mix strategies in today's Arab markets, giving examples of the question marks facing its products, pricing and promotional policies. The...

Catalogue: Seminar 1987: Research In Arab Countries
Authors: Bob Williams, Mansour Elganady
June 15, 1987