You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Poland.
ANA has found 13 results for you, in 100 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Organisation and methods in marketing research in Poland

The need for marketing research in Poland arises from the fact that, although the economy is planned, it has a monetary character. Products are manufactured as goods, that is not for the producer's own needs but for sale, while the distribution of...

Catalogue: The European Marketing Research Review 1968
Author: Andrzej Hodoly
August 1, 1968

Research papers

Some patterns of advertising and sales promotion for the Polish market

The aim of this paper is to present the problems of advertising and sales promotion in Poland. It has been tried to adopt the approach being of interest to the foreign exporters, first of all.

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Alexander Krzyminski
June 15, 1973

Research papers

Financial Security in the Unsafe World

Storytelling became a buzzword some time ago and we don't need to either glorify or argue the importance ofsuch approach in order to present the research outcomes. We will simply follow it and tell our story to you. Wewon't just concentrate on the...

Catalogue: Congress 2022: 75th Anniversary
Authors: Piotr Idzik, Karolina Kozlowska
Companies: MASMI, mTab
September 27, 2022

Research papers

Organization learning in the transformation of Eastern Europe

The author, in this paper, will draw on his experiences in Poland acquired since January 1994 highlighting the difficulties his company has faced since acquiring a business at the beginning of 1994. The business, a dairy in Slupsk, North West Poland,...

Catalogue: CEE Conference 1995: Towards A Market Economy
Authors: Michael J. Thomas, Lionel C. Hall
Company: Nestlé
April 1, 1995

Research papers

Distribution system and its functioning in socialist economy with special reference to Poland

After defining the concept of distribution and its place in marketing the author has presented the role of trade in Poland's economy. Then he discusses the channels of distribution, structure and organisation of retail and wholesale trade as well as...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Jerzy Dietl
June 15, 1973

Research papers

A procedure of establishing the educational needs in marketing implemented at the PMDI

The paper presents a procedure of establishing the educational needs of marketing, implemented at the Polish Management Development Institute, while preparing and running a series of the tailor-made seminars for the top managers of the Polish...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: Antoni S. Myszewski
June 1, 1976

Research papers

The revival of the radio audience in Poland

Radio is a very popular medium in Poland. The Polish radio market is presently defined on one hand, by high vitality regional and local stations, and on the other by the clearly defined leadership of ProgrammeI of the Polish Radio and the strong,...

Catalogue: 2nd Radio Research Symposium
Author: Wojciech Pawlak
June 15, 1997

Research papers

Is there still a place for non-electronic measurement?

This paper focuses on two aspects of the radio measurement problem: the environment in which the study is carried out and the characteristics of the methodologies developed and tested by researchers in Poland and elsewhere. In the first part of the...

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Authors: Marcin Kujawski, Zbigniew Sawiñski, Andrzej Matuszyñski
April 1, 2001

Research papers

The integrated market information system in Poland

In Poland as well as in other socialist countries there is the three level management system on the market. The central level of management consists of many central institutions as: Cabinet, Central Planning Board and ministries. On the medium level...

Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: Teodor Kramer, Leszek Zabinski
June 15, 1977