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Research reports

Insights in times of COVID-19

ESOMAR, as the global voice for the data, insights, and market research industry, has been guiding theindustry in the undeniable challenging times that the world has been going through for a number of weeksnow. This report is another effort to...

Catalogue: ESOMAR Publications
Author: ESOMAR B.V.
May 26, 2020
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Citation

B.V., E. (2020a, May 26). Insights in times of COVID-19. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/insights-in-times-of-covid-19


Webinars

How to design and execute online research

COVID-19: The emergence and spread of this virus have forced us to make changes in our behavior like no other event in recent history. Economic conditions in many countries, including Indonesia, have decreased significantly. Economic turnover has...

Catalogue: Webinars 2020
Authors: Saurabh Sardana, Jonathan Lai
Companies: Blackbox Research Pte Ltd, Dynata
May 14, 2020
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Citation

Sardana and Lai (2020a, May 14). How to design and execute online research. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/how-to-design-and-execute-online-research


Videos

Life, actually...

Join this presentation from Oana Rengle and learn how to:- Explore instances of deprivation and inflation, to learn more about what matters to humans.- Explore the abilities and limitations of humans predicting their own future, so that this skill...

Catalogue: ESOMAR TV: North America & Europe at Home
Author: Oana Popa Rengle
Company: Anamnesis
April 30, 2020
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Citation

Rengle, O. P. (2020a, April 30). Life, actually.... ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/life-actually-


Videos

The thermometer (Spanish)

In moments of crisis, it can be tempting to adopt a safe, reactive approach. But at Unilever, we know that this is the moment in which a successful company's skills and the strength of their brands are put to the test. Since 2013, our holistic...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Agustina Suner, Daniela Gail
Company: Unilever
May 14, 2018
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Citation

Suner and Gail (2018a, May 14). The thermometer (Spanish). ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/the-thermometer-spanish-


Research papers

The thermometer

In moments of crisis, it can be tempting to adopt a safe, reactive approach. But at Unilever, we know that this is the moment in which a successful company's skills and the strength of their brands are put to the test. Since 2013, our holistic...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Agustina Suner, Daniela Gail
Company: Unilever
March 13, 2018
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Citation

Suner and Gail (2018a, March 13). The thermometer. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/the-thermometer


Videos

Transformational strategy

Every industry is being disrupted by changing conditions in their operating environment - the market research industry is no exception. In such disruptive times, the purpose of strategy development must be to transform the business, to re-conceive...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Steve Tighe
June 15, 2016
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Citation

Tighe, S. (2016a, June 15). Transformational strategy. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/transformational-strategy


Magazines

Revue Française du Marketing (Septembre 2015)

En cette rentrée de Septembre 2015, l'agitation des marchés financiers reflète ledésarroi des analystes financiers inquiets de la dette publique des états européens, duralentissement de la croissance en Chine et de l'entrée en...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
September 1, 2015
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Citation

, A. (2015a, September 01). Revue Française du Marketing (Septembre 2015). ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-septembre-2015-


Videos

The top 50 most valuable Latin American brands (Spanish)

Facing a global economic crisis context, where many competitors have shrunk their revenues, Latin America shows very strong brands, which help reduce the impact on unfavourable macroeconomic conditions. How is this possible? Which are the common...

Catalogue: Latin America 2014: Accelerating Growth
Author: Martin Schijvarg
June 15, 2014
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Citation

Schijvarg, M. (2014a, June 15). The top 50 most valuable Latin American brands (Spanish). ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/the-top-50-most-valuable-latin-american-brands-spanish-


Research papers

Small numbers, big insights

Thinking big does not have to involve researching large numbers of people or utilising the latest online techniques to quickly gather data. We posit that at a time of change in the industry there is an important role for small scale face-to-face...

Catalogue: Congress 2013: Think Big
Authors: Suzanne Hall, Chris Perry, Isabella Pereira
Company: Ipsos MRBI
September 26, 2013
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Citation

Hall, Perry and Pereira (2013a, September 26). Small numbers, big insights. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/small-numbers-big-insights-8075