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Research papers

Social media meets Artificial Intelligence

How to extract valuable insights from a noisy medium such as Twitter? Our approach is to use artificial intelligence to extract semantic features from the data. Once these features are extracted we can use machine learning techniques to extract...

Catalogue: Latin America 2017: #IN
Authors: Horacio Gonzalez, Moisés Arizpe, Jorge Alagon, Horacio González Duhart
Company: KANTAR TNS Malaysia
June 15, 2017
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Citation

Gonzalez, Arizpe, Alagon and Duhart (2017a, June 15). Social media meets Artificial Intelligence. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/social-media-meets-artificial-intelligence


Research papers

From stream to structure

This paper describes the use of computerised topic analysis to segment and analyse tweets by US presidential election candidates in 2016. The statistical technique used to create the topic is called Latent Dirichlet Analysis (LDA). The paper shows...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Andrew Jeavons
November 18, 2016
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Citation

Jeavons, A. (2016a, November 18). From stream to structure. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/from-stream-to-structure-8926


Research papers

When will machines start winning?

Where does artificial intelligence have to get to, in order to start matching the human capacity to turn data into insights? Human analysis of social media delivers in-depth insight into people's feelings, intentions, drivers and barriers of usage -...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Daniel Fazekas
November 18, 2016
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Citation

Fazekas, D. (2016a, November 18). When will machines start winning?. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/when-will-machines-start-winning--8930


Research papers

Building digital brand engagement

In this paper we will review the seven drivers of digital brand engagement with real examples in the of cookie and crackers categories in Latin America. The paper illustrates Pepsico Best Practice and the amazing results of suing social networks to...

Catalogue: Latin America 2015: Carnival of Insights
Author: Federico Barallobre
April 28, 2015
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Citation

Barallobre, F. (2015a, April 28). Building digital brand engagement. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/building-digital-brand-engagement


Research papers

The Rosetta Stone meets Foucault

Discourse Analysis is a relatively modern field, with most of the breakthroughs and developments occurring in the latter half of the 20th century. Discourse Analysis is not a single method or a single approach to language, rather it is a family of...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Author: Ray Poynter
Company: Vision Critical
October 26, 2011
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Citation

Poynter, R. (2011a, October 26). The Rosetta Stone meets Foucault. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/the-rosetta-stone-meets-foucault