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Research papers

Navigating the Future of Consumer Insights with Custom-GPT, Speed and Scalability

In the rapidly evolving landscape of market research, the imperative to garner swift and accurate insights about consumer behaviour, preferences, attitudes and reactions to advertising has never been more critical. The advent and integration of...

Catalogue: Asia Pacific 2024
Author: Jaeyoon Ahn
Company: Direct Research Korea
November 19, 2024
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Citation

Ahn, J. (2024a, November 19). Navigating the Future of Consumer Insights with Custom-GPT, Speed and Scalability. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/navigating-the-future-of-consumer-insights-with-custom-gpt-speed-and-scalability


Videos

Navigating the Future of Consumer Insights with Custom-GPT, Speed and Scalability

In the rapidly evolving landscape of market research, the imperative to garner swift and accurate insights about consumer behaviour, preferences, attitudes and reactions to advertising has never been more critical. The advent and integration of...

Catalogue: Asia Pacific 2024
Author: Jaeyoon Ahn
November 19, 2024
×

Citation

Ahn, J. (2024a, November 19). Navigating the Future of Consumer Insights with Custom-GPT, Speed and Scalability. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/navigating-the-future-of-consumer-insights-with-custom-gpt-speed-and-scalability-12690


Videos

Navigating the Future of Consumer Insights with Custom-GPT, Speed and Scalability

In the rapidly evolving landscape of market research, the imperative to garner swift and accurate insights about consumer behaviour, preferences, attitudes and reactions to advertising has never been more critical. The advent and integration of...

Catalogue: Asia Pacific 2024
Author: Jaeyoon Ahn
November 19, 2024
×

Citation

Ahn, J. (2024a, November 19). Navigating the Future of Consumer Insights with Custom-GPT, Speed and Scalability. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/navigating-the-future-of-consumer-insights-with-custom-gpt-speed-and-scalability-12707


Videos

Supercharge Media Optimisation by Unlocking the Power of Time

Optimising marketing investments to drive sales and ROI is always at the top of any marketing department?s agenda. To achieve maximum effects, marketers need to make the right decisions on how much and where to invest, who to target and when. There...

Catalogue: Congress 2024
Authors: Alfonso Calatrava, Hugo Englund, Jessika Odling, Niclas Ohman
October 1, 2024
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Citation

Calatrava, Englund, Odling and Ohman (2024a, October 01). Supercharge Media Optimisation by Unlocking the Power of Time. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/supercharge-media-optimisation-by-unlocking-the-power-of-time-12638


Videos

Back to the Future

Predicting the future for a horizon that spans beyond 10 years is a complex and uncertain task, especially in volatile times when the world is facing unprecedented challenges such as climate change, geopolitical tensions and social unrest. In this...

Catalogue: Congress 2024
Authors: Javier Camino, Giles Hedger, Laura Hurst, Mitali Menda, Benjamin Lickfett, Guy Middleton, James Randall, Harry Rokison, Alberto Romano, Mark Sandys
October 1, 2024
×

Citation

Camino et al. (2024a, October 01). Back to the Future. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/back-to-the-future-12507-12557


Videos

Back to the Future

Predicting the future for a horizon that spans beyond 10 years is a complex and uncertain task, especially in volatile times when the world is facing unprecedented challenges such as climate change, geopolitical tensions and social unrest. In this...

Catalogue: Congress 2024
Authors: Javier Camino, Giles Hedger, Laura Hurst, Mitali Menda, Benjamin Lickfett, Guy Middleton, James Randall, Harry Rokison, Alberto Romano, Mark Sandys
October 1, 2024
×

Citation

Camino et al. (2024a, October 01). Back to the Future. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/back-to-the-future-12507-12620


Videos

Back to the Future

Predicting the future for a horizon that spans beyond 10 years is a complex and uncertain task, especially in volatile times when the world is facing unprecedented challenges such as climate change, geopolitical tensions and social unrest. In this...

Catalogue: Congress 2024
Authors: Javier Camino, Giles Hedger, Laura Hurst, Mitali Menda, Benjamin Lickfett, Guy Middleton, James Randall, Harry Rokison, Alberto Romano, Mark Sandys
October 1, 2024
×

Citation

Camino et al. (2024a, October 01). Back to the Future. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/back-to-the-future-12507-12620

Easing the Effects of Inflation in Latin America

While other parts of the world are grappling with a recent surge in inflation, Latin America has been facing these market conditions for quite some time. Its difficult to predict what will happen next: will the economy veer into recession, or will it...

Catalogue: Latin America 2023
Author: Patricia Fujisawa
April 24, 2023
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Citation

Fujisawa, P. (2023a, April 24). Easing the Effects of Inflation in Latin America. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/easing-the-effects-of-inflation-in-latin-america-12060


Research papers

Easing the Effects of Inflation in Latin America

While other parts of the world are grappling with a recent surge in inflation, Latin America has been facing these market conditions for quite some time. Its difficult to predict what will happen next: will the economy veer into recession, or will it...

Catalogue: Latin America 2023
Author: Patricia Fujisawa
Company: SKIM
April 24, 2023
×

Citation

Fujisawa, P. (2023a, April 24). Easing the Effects of Inflation in Latin America. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/easing-the-effects-of-inflation-in-latin-america