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Research papers

Impact with a twist...or the winded path from insight to action

Expect an epic Irish story involving Bord Bia (the Irish Food Board), Origin Green (sustainability initiative) and Brand Ireland (nation branding initiative)  supported by a multitude of actors from creatives to the Irish government.In our...

Catalogue: Congress 2015: Revelations
Authors: Doerte Toellner, Helen King
Company: Point-Blank International GmbH
October 1, 2015

Research papers

Leveraging passively monitored communities for ongoing insight

Most current social media research is based on topics, not people. You don’t know WHO is doing the talking, so you don’t know WHAT is relevant to your target consumer or business challenge. Our research approach created a hybrid of two...

Catalogue: Congress 2015: Revelations
Authors: Dave Choate, Chad R. Maxwell
October 1, 2015

Research papers

Contextual actions speak louder than words

Context is everything! The impact of context on human behaviour has been widely demonstrated in numerous experiments, both academic and marketing related. People don’t always do what they say because they generally don’t have a clue what...

Catalogue: Congress 2015: Revelations
Authors: Jasper Scheir, Sjoerd Koornstra
Company:
October 1, 2015

Research papers

A butterfly's wings: from chaos to opportunity

Today’s consumer juggles multiple devices and uses a diverse set of apps and services, spanning categories and brands, across work and life. Traditional ways of understanding consumer dynamics are insufficient for providing a true picture of a...

Catalogue: Congress 2015: Revelations
Authors: Reed Cundiff, Mike Egner, Kelsey Vaughn
Company: Ipsos MRBI
October 1, 2015

Research papers

Understanding women

51% of people in the world are women, but Baileys is the only brand in Diageo’s portfolio that recognises them as a consumer. It was time for a new perspective and Diageo came to us to help them open their eyes to what women really want...

Catalogue: Congress 2015: Revelations
Authors: Christene McCauley, Izzy Pugh
October 1, 2015

Videos

A conversation with Jordan Casey

Following his inspirational keynote presentation last year, entrepreneur Jordan Casey, returns to the Congress to reveal what he's been up to and what's changed now that he's turned 15.

Catalogue: Congress 2015: Revelations
Authors: Jordon Casey, Niels Schillewaert
June 15, 2015

Videos

Insights2020- Drive consumer centric growth

Research agencies risk disintermediation because of the rapidly changing context they operate in: i.e. an increase in direct-to-consumer touchpoints, competition from new data providers and more. The role of the research professional is polarising...

Catalogue: Congress 2015: Revelations
Authors: Steven Berkhout, Tom Wilms
Company: KANTAR TNS Malaysia
June 15, 2015

Videos

Videos

When democracy fails to deliver

Two of the world's leading democracy watchers have adopted different approaches to explore whether democracy delivers what it is supposed to deliver. The Freedom House approaches this problem by looking at two objective criteria: Political Rights in...

Catalogue: Congress 2015: Revelations
Authors: Ijaz Shafi Gilani, Jean-Marc Leger
June 15, 2015