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Research papers

Advertisers' problems with agency service in the Middle East

"Advertisers' Problems with Agency Sen/ice in the Middle East" is the result of a qualitative application of PDS technology-proprietary to BBDO Worldwide. The Study, recently conducted among a cross-section of decision makers within client companies,...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Authors: Harout Krikorian, Lance de Masi
June 15, 1992

Research papers

The challenges of the Gulf consumer markets in the 1990s

No market can remain easy and unchallenging for ever. A market's qualitative and quantitative dimensions are altered with movements in environmental factors. Changes in business opportunities and challenges are a never ending process. Markets in the...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: M. Shah Alam
June 15, 1992

Research papers

In search of mnemonics for the Middle East

Finding a mnemonic element or proposition is an important and mighty task for developing strategic and effective advertising campaigns. The task becomes ever-increasingly more critical and difficult when the construction of the mnemonics has to...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: Mark Carassi
June 15, 1992

Research papers

The use of retail audit research in developing and maintaining effective retail distribution

The paper gives an overview of the relationships between two key pieces of retail audit information, sales share and distribution. It shows how, if used correctly, retail audit data can give management a means of focussing their resources to increase...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: Tony Antoniou
June 15, 1992

Research papers

Ecological changes in the Gulf

The environment has not been deliberately destroyed in war at such a scale as in the war over Kuwait. Before withdrawing from Kuwait, the Iraqi troops for no strategic or tactical benefits, spilled, over a period of ten days in January 1991 between...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: Mahmoud T. Abdulraheem
June 15, 1992

Research papers

Towards a new market era

The topic of this paper was given as The Value of Continuous Research. For any of you who may have doubts as to the value of continuous research, let me say that continuous research is the only type of research appropriate in brand development...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: Martinus van Herk
June 15, 1992

Research papers

The Middle East today and tomorrow

From a Gulf standpoint, no doubt, the successful conclusion of the second Gulf war between the GSied and UM-authorised Multinational Coalition - in which the Gulf Cooperation Council (GCC) played a central role - and Iraq to force the Saddam Hussain...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: George Joffé
June 15, 1992

Research papers

The pharmaceutical business in the Middle East

The pharmaceutical market of the Middle East today is characterized by its complexity and inability to offer trends towards global thinking. The Gulf crisis has certainly helped to exacerbate differences, market by market, throughout the region. This...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: Hocine Sidi Said
June 15, 1992

Research papers

The Gulf markets

This paper wants to stress that there are real opportunities for business in the 1990s in the Gulf markets. Cease those opportunities. But for success you need quality products, professional and effective marketing, preservarance, patience and some...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: Hussain M. Sultan
June 15, 1992