You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Marta Hoffmann.
ANA has found 4 results for you, in 132 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The network of favours

Our study describes and gives insights about a consumer-driven consumer touchpoint development: the network of favours, and helps to understand why it is important to use innovative techniques to drive innovation. The study is based on a real case,...

Catalogue: Innovate 2008
Authors: Genoveva Florovits, István Kozári, Marta Hoffmann
June 16, 2008
×

Citation

Florovits, Kozári and Hoffmann (2008a, June 16). The network of favours. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-network-of-favours


Research papers

Silence behind the mirror

These two presenters are probably among those very few who can allow themselves to converse openly about the efficacy of using research and, in particular, qualitative research by clients. The reason is the 12-year-old unbroken partnership of the two...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Authors: Marta Hoffmann, Gábor Lajtos
Companies: Unilever, KANTAR TNS Malaysia
November 5, 2003
×

Citation

Hoffmann and Lajtos (2003a, November 05). Silence behind the mirror. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/silence-behind-the-mirror


Research papers

What can the East learn from the West

The content of this paper is coming from purely empirical sources. The author has experienced the years of the transition as a market researcher coming from the academic field. This brand new situation opened up the world of West, with its developed...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Author: Marta Hoffmann
June 15, 1993
×

Citation

Hoffmann, M. (1993a, June 15). What can the East learn from the West. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/what-can-the-east-learn-from-the-west


Research papers

The post-socialist consumer

Hungary is one of those countries in Europe that have undergone a tremendous change during the last two years. This political change has basicly influenced economy and the actors of the market as well. The first part of this paper describes why...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: Marta Hoffmann
June 15, 1990
×

Citation

Hoffmann, M. (1990a, June 15). The post-socialist consumer. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-post-socialist-consumer