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Research papers

Hunting B2B technology innovations

Developing innovative applications for existing data sources and techniques is the hallmark of good research organizations. Researchers and strategists optimize their investment in data and methodological expertise when they effectively repurpose...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: R. Scott Evans, Anne P. Bartlett
September 19, 2004
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Citation

Evans and Bartlett (2004a, September 19). Hunting B2B technology innovations. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/hunting-b2b-technology-innovations