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Therme, J. (1968a, June 15). Profitability and the comprehensive view (French). ANA - ESOMAR. Retrieved February 11, 2025, from
https://ana.esomar.org/documents/profitability-and-the-comprehensive-view-french-
Therme, J. (1968a, June 15). Profitability and the comprehensive view. ANA - ESOMAR. Retrieved February 11, 2025, from
https://ana.esomar.org/documents/profitability-and-the-comprehensive-view