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Research papers

Market research for resort/recreation planning in Saudi Arabia

This paper collates the results of recent market research which has been fed into the formulation of physical plans for several proposed holiday resorts and other leisure facilities in the Kingdom of Saudi Arabia. This research entailed both...

Catalogue: Seminar 1988: Travel And Tourism Research
Authors: Nicos Rossides, Christos Eliades
Company: MEMRB
May 4, 1988
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Citation

Rossides and Eliades (1988a, May 04). Market research for resort/recreation planning in Saudi Arabia. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/market-research-for-resort-recreation-planning-in-saudi-arabia


Research papers

SIMALTO

The paper discusses a new market research data collection technique designed to become part of a combined product/market forecasting system. The market research described is particularly applicable to product planning in mature markets where repeat...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: J. L. Green
June 15, 1977
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Citation

Green, J. L. (1977a, June 15). SIMALTO. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/simalto


Research papers

Profiling customers based on product purchasing characteristics

Identification and examination of characteristic behaviour patterns of target markets is thus a key element in the planning process. The present paper describes the first phase of a project to examine and compare alternative ways of profiling...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Authors: Patrick Le Maire, Susan P. Douglas, Yves Evrard
September 1, 1973
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Citation

Le Maire, Douglas and Evrard (1973a, September 01). Profiling customers based on product purchasing characteristics. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/profiling-customers-based-on-product-purchasing-characteristics


Research papers

Basic research for product planning and product development

If a manufacturer of domestic appliances wants his product planning and product-development to be profitable in the long run, he will have to obtain some knowledge about the circumstances in which housewives do their work, besides analysing the...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Sander de Leve
Company: Philips International
June 15, 1965
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Citation

de Leve, S. (1965a, June 15). Basic research for product planning and product development. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/basic-research-for-product-planning-and-product-development


Research papers

Product planning and emerging market needs

Like, any living organism, a company must constantly adapts to its environment or wither. Assets have, therefore to be: continuously exploited and adapted in. the- context, of a changing market. In developing pew activities the first step...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Peter Ward
June 15, 1965
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Citation

Ward, P. (1965a, June 15). Product planning and emerging market needs. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/product-planning-and-emerging-market-needs