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Research papers

The influence of technical developments on marketing management information systems in retail organisations

This paper shows how much data may be structured into a computer based data bank in a manner which will allow the company to analyse its sales on a seasonal, yearly and possibly 5-yearly basis, in a manner convenient for assisting marketing...

Catalogue: Seminar 1977: Marketing Management Information Systems
Author: Gil T. Jones
June 15, 1977
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Citation

Jones, G. T. (1977a, June 15). The influence of technical developments on marketing management information systems in retail organisations. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/the-influence-of-technical-developments-on-marketing-management-information-systems-in-retail-organisations