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Research papers

Express: An interactive marketing and sales management information system

All businesses are faced with gathering information from various sources to enable decision-making to be carried out for the profitability of the organisation as a result of analysing the data. The data can be very varied in its origin. Tor instance,...

Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: T. Book, P. Latour
June 15, 1977
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Citation

Book and Latour (1977a, June 15). Express: An interactive marketing and sales management information system . ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/express-an-interactive-marketing-and-sales-management-information-system-