You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Decision Making.
ANA has found 296 results for you, in 221 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Million-dollar snackables

When you're lacking decades of experience, can you still influence the highest levels of decision making in a huge global corporation? Of course, if you speak the right language. This inspirational tale of two young researchers, understanding that...

Catalogue: Congress 2016: #WOW
Authors: Catherine Rickwood, Caroline Smiley
Company: MESH Experience
September 22, 2016

Research papers

The truth is out there

In recent years thinking from social psychology and behavioural economics has permeated market research. They have laid down a challenge to research by emphasising the importance of understanding how non-conscious response drives consumer decision...

Catalogue: Congress 2016: #WOW
Authors: Julie Knox, Andy Lack, Tom Vannozzi, Luke Mantell
Company: Jigsaw Research
September 22, 2016

Research papers

Retail's next top model

Marketers have always asked researchers for a model that represents consumer decision-making in an easy-to-work-with format. Naturally, researchers have tried to simplify the real life context to an often-linear step-by-step process, from need via...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Lilli Mix, Janine Katzberg
Company: Happy Thinking People
November 18, 2015

Research papers

Leading leaders: The often forgotten power of qualitative research

Business management, strategy development and corporate leadership are rational decisions or behaviors. They aim at maximizing companies' revenues and profits and are based on numbers and quantified analyses. But are they really? Can they and should...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Author: Emmanuel Huet
November 18, 2015

Research papers

Path to purchase

Our industry commonly accepts as a given that shoppers take a journey as they come to make a purchase decision. This paper will contradict that belief, suggesting that while a path to purchase may be useful from a marketing research perspective, its...

Catalogue: Congress 2015: Revelations
Author: Stephen P. Needel
October 1, 2015

Research papers

Globally irrational, locally rational?

Behavioral economics(BE) has been a big trend in market research and as it spreads across the globe, we need to consider whether we're as irrational as we seem to be. Insights from BE are often portrayed as universal human tendencies despite the fact...

Catalogue: Asia Pacific 2015: Asia Means Business
Author: Elina Halonen
June 15, 2015

Research papers

Treasure hunt

Games are not only easy and quick but are also highly involving for respondents, researchers and clients alike. Games are also an excellent tool to project people's minds into real life situations and to simulate complex decision-making processes....

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Sebastian Prassek, Nina Keller
Company: Happy Thinking People
November 18, 2014

Research papers

Research incorporated

We keep hearing that research needs to be sexier. Well it's time to make that happen! Across industries and clients, time and again, the full power of great research remains unlocked and unused. Yet, research has a story to tell and in this...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Carola Verschoor, Kees Elands
April 4, 2014

Research papers

Organizational research reinvigoration

As a top five Internet company, AOL has historically struggled with the role of research, analytics and insights. In the past two years, however, the company re- oriented itself around the voice of the consumer. In doing so, research became a...

Catalogue: Congress 2013: Think Big
Authors: Cortney Henseler, Christian Kugel
September 26, 2013