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Research papers

Small is beautiful

This paper will demonstrate the improvements to the user achieved by switching from centralised data-processing to decentralised processing, using Personal Computers.

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research
Authors: Hans van den Anker, Danny A. Nijburg
June 15, 1988
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Citation

van den Anker and Nijburg (1988a, June 15). Small is beautiful. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/small-is-beautiful


Research papers

Micro-computer software for marketing and marketing research

In this paper we will examine some of the readily available software that enables "knowledge workers", which Marketeers and Researchers certainly are, to improve their personal effectiveness and creativity. Only commercially available software will...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Author: Danny A. Nijburg
June 15, 1985
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Citation

Nijburg, D. A. (1985a, June 15). Micro-computer software for marketing and marketing research. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/micro-computer-software-for-marketing-and-marketing-research


Research papers

Modelling

The paper stresses the need for modelling as a tool for structuring the complexities of the marketing environment so that marketing management can better utilise the data at their disposal as well as their knowledge. This will help in meeting the...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Danny A. Nijburg
January 25, 1984
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Citation

Nijburg, D. A. (1984a, January 25). Modelling. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/modelling