You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Jean Bigant.
ANA has found 10 results for you, in 1700 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The dynamics of change in client/agency relationship

The objectives of this paper are to define the changes which have occurred in the client/agency relationship and the dynamics of these changes. After tracing the path of Industrial Research to Business-to-Business Research, the paper describes: the...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Authors: Jean Bigant, Christine J. Freeman
Company: GfK
June 15, 1994
×

Citation

Bigant and Freeman (1994a, June 15). The dynamics of change in client/agency relationship. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/the-dynamics-of-change-in-client-agency-relationship


Research papers

Trends in international research

This paper aims at describing the trends in international research for the next decade. It gives first a description of the current situation, which is examined from two points of view: 1. The demand which is growing; 2. The supply.The trends in...

Catalogue: Seminar 1988: International Marketing Reserarch
Author: Jean Bigant
June 15, 1988
×

Citation

Bigant, J. (1988a, June 15). Trends in international research. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/trends-in-international-research


Research papers

Making it all happen: The sub-contractor view

The sub contractor is at the end of the line and it is natural his point of view should be given last. It reflects what happens in practice and you must understand that we have often the same feeling as the secretary who has to type a report for...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Jean Bigant
June 15, 1984
×

Citation

Bigant, J. (1984a, June 15). Making it all happen: The sub-contractor view. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/making-it-all-happen-an-exercise-of-communications


Research papers

Making it all happen: The sub-contractor view (French)

The sub contractor is at the end of the line and it is natural his point of view should be given last. It reflects what happens in practice and you must understand that we have often the same feeling as the secretary who has to type a report for...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Jean Bigant
June 15, 1984
×

Citation

Bigant, J. (1984a, June 15). Making it all happen: The sub-contractor view (French). ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/making-it-all-happen-an-exercise-of-communications-french-


Research papers

Measuring the possible sales returns from retail linear displays

The results of the studies which are reported here were conducted in France on behalf of the Association of Manufacturers of Fresh Dairy Products. The studies were carried out in 1980 and the results were presented to distributors in early 1981. This...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Antoine Pillet, Jean Bigant
June 15, 1982
×

Citation

Pillet and Bigant (1982a, June 15). Measuring the possible sales returns from retail linear displays. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/measuring-the-possible-sales-returns-from-retail-linear-displays


Research papers

Measuring the possible sales returns from retail linear displays (French)

The results of the studies which are reported here were conducted in France on behalf of the Association of Manufacturers of Fresh Dairy Products. The studies were carried out in 1980 and the results were presented to distributors in early 1981. This...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Jean Bigant, Antoine Pillet
June 15, 1982
×

Citation

Bigant and Pillet (1982a, June 15). Measuring the possible sales returns from retail linear displays (French). ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/measuring-the-possible-sales-returns-from-retail-linear-displays-french-


Research papers

From broad concept to market test or "the cowl makes the monk"

Everyone acknowledges that product presentation enhances the intrinsic value of a product. For pharmaceutical products, packaging is also a useful part of product presentation. But, product presentation can be an integral part of the product itself,...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Authors: Jean Bigant, Louis Tuvee
March 1, 1975
×

Citation

Bigant and Tuvee (1975a, March 01). From broad concept to market test or "the cowl makes the monk" . ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/from-broad-concept-to-market-test-or-the-cowl-makes-the-monk-


Research papers

Acceptance of a new product relies upon communication. As an example: Introducing of disposables in French hospitals

The purpose of this paper is to show the lesson a manufacturer of disposables can learn from a study and how he used its results in a concrete way to communicate with the decision makers in order to promote his products. This shall be the object of...

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields
Authors: Louis Tuvee, Jean Bigant
June 1, 1973
×

Citation

Tuvee and Bigant (1973a, June 01). Acceptance of a new product relies upon communication. As an example: Introducing of disposables in French hospitals. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/acceptance-of-a-new-product-relies-upon-communication-as-an-example-introducing-of-disposables-in-french-hospitals


Research papers

The use of consumers panels for media selection

For the purpose of selecting the media for an advertising campaign designed to reach consumers, advertising men in France have hitherto had at their disposal information coming from two types of source wholly independent the one from the other : 1....

Catalogue: The European Marketing Research Review 1969
Author: Jean Bigant
August 1, 1969
×

Citation

Bigant, J. (1969a, August 01). The use of consumers panels for media selection. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/the-use-of-consumers-panels-for-media-selection