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Research papers

The effect of the quality and quantity of interviewers on quality and quantity of data

Our contribution on the subject of interviewer variability is made in the spirit of the opening quotation made and endorsed by two leading authorities in the field: conscious that we can add only a small part to the fabric of knowledge, but...

Catalogue: ESOMAR Congress 1980: Taking Stock
Authors: John A. Bound, John Freeman, John Mumford
September 1, 1980

Research papers

The requirements of the marketing research process in marketing, and the way in which these requirements can be met by marketing educators

The author is responsible for marketing research courses which form part of Marketing degree and other courses in the University of Strathclyde at Glasgow in the U.K. The objectives of these research courses have to be decided in the light of the...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: John A. Bound
June 1, 1976

Research papers

Problems of research buyers and the effect in Britain of the development of a research users' association

This paper starts by discussing the particular problems of market researchers working for manufacturing and other organisations which use research in their marketing, and in general depend on market research agencies to carry out all or some of the...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: John A. Bound
August 1, 1975