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Research papers

Austrian consumer trends in the 80s (German)

In Austria the '80s have been characterized by profound altitudinal and behavioral changes which are, however, common to most Westem-European countries. The thrust: consumption is up and shows a hedonistic quality. The major antecedent condition for...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Klaus Nemetz
Company: IMAS International GmbH
June 15, 1989
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Citation

Nemetz, K. (1989a, June 15). Austrian consumer trends in the 80s (German). ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/austrian-consumer-trends-in-the-80s-german-


Research papers

Austrian consumer trends in the 80s

In Austria the '80s have been characterized by profound altitudinal and behavioral changes which are, however, common to most Westem-European countries. The thrust: consumption is up and shows a hedonistic quality. The major antecedent condition for...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Klaus Nemetz
Company: IMAS International GmbH
June 15, 1989
×

Citation

Nemetz, K. (1989a, June 15). Austrian consumer trends in the 80s. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/austrian-consumer-trends-in-the-80s