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Revolution or adaptation?

These are uncertain times for qualitative research. The old paradigm of mediated, researcher-led insight is being challenged by new models of engagement that enable brands to interact directly with their consumers. But how far does this shift in...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Neil Samson, Anupama Wagh-Koppar, Stuart Knapman, Luigi Toiati
June 15, 2014
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Citation

Samson, Wagh-Koppar, Knapman and Toiati (2014a, June 15). Revolution or adaptation? . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/revolution-or-adaptation-