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Research papers

Musical insights

The potential of the music-listening behaviour of individuals in designing market research methodologies has hitherto remained virtually untapped. This paper presents a novel method of grouping people in accordance with their personality traits that...

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Authors: Uttam Sarkar, Sanjay Datta
February 11, 2009
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Citation

Sarkar and Datta (2009a, February 11). Musical insights. ANA - ESOMAR. Retrieved April 01, 2023, from


https://ana.esomar.org/documents/musical-insights